New Fresno State wine in national retail store June 21
WHAT: Fresno State Winery adds three wines to its relationship with Trader
Joe’s, including the new Special Selection Merlot – a project providing students academic experience creating
new, quality wines.
WHEN: Thursday — June 21, 2007
Presentation — 8:30 to 8:45 a.m.
(Store opens 9 a.m. No cameras allowed in store after 9:10 a.m.)
WHO: Fresno State enology students:
Sebastian Donoso – Fresno State Winery Intern and enology graduate
Christian Perez – enology major, Fresno State
Dr. Ganesan Srinivasan — director, University Ag Lab, Fresno State
Jessup Wiley – marketing director, Fresno State Winery
WHERE: Trader Joe’s — Fresno. Store
5376 N. Blackstone (southeast corner of Barstow)
WHY: Announce new wines in extension of a two-year relationship between
the national neighborhood grocery chain and the only university in the nation with a winery bonded to bottle and sell its own student-produced wines, many of which have won numerous state, national and international awards.
Fresno State enology students and officials will present Trader Joe’s with the first bottle of the Fresno State Special Selection Merlot, created for and sold exclusively at Trader Joe’s.
The three new wines:
o Fresno State’s Special Selection Merlot, a wine created by the student-winemakers especially for Trader Joe’s.
o The 2006 San Joaquin County Pinot Gris from Duarte Vineyards
o Eclipse – a special last-of-vintage release of Fresno State’s award winning Rhone-blend.
VISUALS: Presentation of Fresno State Special Selection Merlot to Trader Joe’s.
Wine display set up in front of store.
SPECIAL
INSTRUCTIONS: Trader Joe’s policy does not permit media inside its store, but is allowing it for the Fresno State presentation only until 9:10 a.m. Footage of the store is permitted in the area surrounding the display. Interviews will be given by Fresno State students and officials only, per Trader Joe’s media policy. Thank you for your cooperation.
California State University, Fresno is the largest institution of higher education in Central California and has a growing reputation as one of the West Coast’s premier universities. Founded in 1911, Fresno State has earned national acclaim for programs in teacher-preparation, health care, water technology, winemaking, entrepreneurship and the Classics. Guided by a distinguished faculty, our 22,000 students receive the academic, practical and leadership skills to meet the dynamic challenges of today and the future in the global community.
