Fresno State’s annual La Bienvenida (welcome) is the first event to kick off Hispanic Heritage Month. La Bienvenida will take place from 11 a.m. to 2 p.m. Friday, Sept. 14, at the Fresno State Peace Garden outside of the Henry Madden Library. La Bienvenida is the first event of many celebrating Hispanic Heritage Month Sept. 15 through Oct. 15. The Bienvenida welcomes the 3,571 incoming undergraduates who are Latinos. Fresno State’s enrollment is 49.3 percent Hispanic. The event will include performances from the Fresno State Mariachi and Los Danzantes De Aztlan before Consúl David Manuel Preciado Juarez leads the traditional Mexican Independence Day battle cry known as “El Grito de Dolores.” Speakers will include Fresno State President Dr. Joseph I. Castro; Dr. Robert Harper, interim provost for Academic Affairs; and Dr. Frank Lamas, vice president for Student Affairs and Enrollment Management. The event is free to the public, and will also include free food and refreshments.