|
 Students
in two classes at California State University, Fresno set records for
the number of books collected and funds raised for ReadFresno as part of
the service-learning project in their marketing classes this spring.
Dr. Skip Sherwood, a retired professor of marketing who is in charge of
the acquisition and distribution of books for ReadFresno, praised the
students for their volunteer efforts.
One team of students from faculty member Guy Decatrel's marketing class
worked on three book drives with local elementary schools. They
delivered 9,000 useable children's books to the United Way on April 29.
“This is by far the most books ever collected for ReadFresno by a single
team of students,” said Sherwood.
Students involved in this project were Luvpreet Atwal, Samantha Avants,
Jered Cox, Dina Josan, Brian Menge and Dianna Morgan.
Students from Alan Canton's marketing class held a fundraising bowling
event called Bowling for Books and, with the help of some sponsors from
Kerman, raised and donated a total of $2,575. No marketing team has ever
come close to raising that amount, Sherwood said.
Those students included Jill Garcia, Daniel McWells, Heidi Stark and
Katie Yager.
Since its inception three years ago, ReadFresno has distributed almost
75,000 books to reading programs targeting low income and disadvantaged
youth.
Related link: ReadFresno -
http://www.readfresno.org |
