March 5, 2009

“Changing the Way the World Works: Helping Business Discover the Science of Human Behavior” Is the title of a lecture by author and business consultant Dr. Aubrey Daniels on March 11 at California State University, Fresno.

Daniels will speak at 8 a.m. Wednesday, March 11, at the Leon S. and Pete P. Peters Educational Center in Fresno State’s Student Recreation Center (on Woodrow Avenue between Matoian Drive and Shaw Avenue).

He is the founder of Aubrey Daniels International, which advises businesses about behavior-based technologies as they’re applied to management and human performance issues. He has written numerous magazine articles and books.

Daniels is a trustee of the Cambridge Center for Behavioral Studies, a member of the advisory board of Furman University and a faculty member of the College of Health Professions at the University of Florida.

The lecture is sponsored by the Department of Psychology and the Applied Behavior Analysis Club.

Daniels’ lecture is free and open to the public.

For more information, contact Jeanne Lee at 559.278.6773.