The Pay It Forward Luncheon Series will bring three generations of female realtors to Fresno State to speak with students and community members about entrepreneurship in the ever-changing real estate market at noon Wednesday, Sept. 14 at the Smittcamp Alumni House.

The event will be hosted by the Lyles Center for Innovation and Entrepreneurship at Fresno State.

Collectively, Helen Smades, Debbie Smades Henes and Tiffany Henes will share more than 70 years of real estate and entrepreneurial experiences. The trio will cover topics such as how the industry has changed over the years, how to create and maintain a personal and family brand and how to use social media to promote business. The event is the first of three Pay It Forward sessions to be held in the fall.

Mendy Laval, intrapreneur in residence for the Lyles Center, will moderate the event.

“I am genuinely excited about bringing three successful female entrepreneurs together to discuss the real estate industry of the past and present,” Laval said. “Helen, Debbie and Tiffany are not only knowledgeable in their field, but have built their individual businesses by embracing change, leading by example and providing exceptional value to their clients.”

Registration is required for the free event. To register, visit

“We hope everyone takes advantage of this great networking opportunity,” said Dr. Scott Moore, interim executive director of the Lyles Center.

The Pay it Forward Luncheon Series brings together Fresno State students and local business leaders. Each luncheon features a different Central Valley leader and will explore a new, informative topic. The event will act as a forum for dialogue, to explore in-depth issues and to allow for networking with students and local business professionals.

For more information, contact Erica Bermudez at or 559.278.3726.