Latina magazine founder Christy Haubegger will discuss “Women and Entrepreneurship” on Thursday, Nov. 30, at California State University, Fresno in the second presentation of the 2000-2001 University Lecture Series.
The publisher of the first bilingual magazine targeting Hispanic women will talk at 8 p.m. in the Satellite Student Union.
The series is open to the public with tickets priced at $7 in advance and $10 at the door for community. Faculty, staff and Alumni Association member tickets are $5 advance and $8 door. Student tickets are $2. Parking in Lots J, O and P will be free.
Haubegger, who as the president of Latina Publications, Inc. overcame the double obstacle of being Hispanic and female in corporate America, will share the practical business outlook and the believe-in-yourself determination that enabled her to make her vision a reality.
Haubegger will tell the story of that vision: creating Latina magazine, which she built into a groundbreaking and vibrant new enterprise. The seed for the inspiring success story of her life-long dream was first planted at the age of ten, when the magazines Haubegger read did not include images of Latinas.
In 1996, Haubegger created Latina to serve as a source of information and provide positive images for Latinas, who like herself, live between two cultures and two languages. Latina now includes a circulation of more than 300,000 readers between the ages of 18-49.
Haubegger also just released a new publication, Latina Beauty, as she makes her mark on the American corporate scene.
One of the leading marketers in America, Haubegger is an expert on brand identity, gaining market share, and the growing Hispanic consumer demographic.
She discusses the intricacies involved in nurturing an entrepreneurial business into a viable force in the business world while exploring the importance of team building in small, younger companies, as well as larger, more established corporations.
She provides expansive insight into the increasingly vital Hispanic marketplace, examining the wants and needs of the demographic in both a national and global context.
Haubegger is described as a dynamic personality breaking down barriers for Hispanics in business and mainstream media. NBC News with Tom Brokaw recently profiled her as one of the Most Inspirational Women of the Year.
She was also chosen by Crain’s New York Business as one of the most successful young businesswomen in America and selected by the Ms. Foundation for Women as one of the top ten role models of the year.
Her provocative and informed insights into publishing and marketing have also won her profiles by Business Week, Media Week, Glamour, Ms., The Los Angeles Times, The New York Times, CNN and countless other newspaper, magazine and television outlets across the nation.
Haubegger’s talk will be the final lecture in the series for the fall. Three more lectures are scheduled in the spring 2001 semester: Ben Cohen and Jerry Greenfield, founders of Ben & Jerry’s Ice Cream, on Feb. 13; feminist artist and educator Judy Chicago on March 1; and author/poet/screenwriter Sherman Alexie on March 27.
For details, call 278-2078.
