The Institute of Family Business and the Craig School of Business at California State University, Fresno will sponsor a free seminar for family business owners Thursday (June 21).
The two-hour session will begin at 4 p.m. in the University Business Center. Seating is limited and reservations may be made by calling 278-4947. Parking is free.
“Dr. Revenue,” also known as John Haskell, will speak on marketing, planning and revenue improvement. Seminar participants will be able to meet Haskell as well as members of institute’s advisory board.
Haskell is the president of The Professional Marketing Group Inc. in Los Angeles. He is the author of “Profit, Rx” and has written more than 400 marketing and sales plans for midsize and smaller companies.
He previously held senior marketing positions with Abbey Rents Furniture Division, Sara Lee Corp. and other companies.
Haskell has been a columnist for the Los Angeles Business Journal and other industry publications, and has been an instructor with the USC Business Expansion Network.
He holds an MBA in marketing from the Kellogg School at Northwestern University.
For the past 10 years, the Institute for Family Business in association with California State University, Fresno has provided education for family-owned businesses. Topics range from general business planning to more specific and critical issues that relate to the unique relationships within family businesses, such as defining roles and conflict management. Participants are encouraged to learn from the speakers and to become part of the family business community where they can share with other family businesses their issues, successes and support.
The institute and Fresno State also sponsor annual family business awards, which symbolize the importance of families, their businesses and the interrelatedness of success of both.
Members of the Institute of Family Business represent Valley family businesses with revenue in excess of $250 million.