New franchising course for students and community members

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New franchising course for students and community members

A long-awaited franchising course to help entrepreneurs learn networking strategies that will enhance business success will be offered this fall at California State University, Fresno for students and community members.

The Division of Continuing and Global Education, in conjunction with the Lyles Center for Innovation and Entrepreneurship at Fresno State, will provide the hands-on three-unit course. It’s for university students and others considering becoming a franchisee, franchising an existing business or who want to work in the franchise industry.

The class will meet 6-9 p.m. Wednesdays beginning Aug. 31.

Students will examine franchising from franchisor and franchisee perspectives. Topics include evaluating franchising opportunities, developing best franchising strategies and practices, successfully planning and launching franchise networks and franchised outlets, and dealing with changes over time.

Dr. Timothy Stearns, executive director of the Lyles Center, said the course will “maximize the odds for success in today’s franchising world.” He noted the goal of the class is to have each student create a business network and to be better prepared to start a business enterprise.

Alan Rudominer, a retail executive with more than 25 years’ experience, is the instructor. The class will meet in the Lyles Center on the second floor of the Student Recreation Center on Woodrow Avenue near Shaw Avenue. The fee for the course is $630.

To register, visit www.csufresno.edu/cge/registration or call 559.279.0333.

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