The Fresno Advertising Federation presented six Addy Awards – two of them gold – to Fresno State, recognizing outstanding design and video work by university staff to share Fresno State’s message with the greater community.
Fresno State students swept the Student Addy Awards, winning 18 golds and six silvers.
“The Addys are of particular significance to us since they represent how well our staff and their projects stack up against the best of the rest of professional advertising in Central California,” said Dr. Peter N. Smits, vice president for University Advancement at Fresno State. The division houses the Office of University Communications and the Fresno State Alumni Association.
“We work very hard to project a positive image of Fresno State and these awards validate the quality, broad reach and effectiveness of what we do,” added Smits. “We also are proud of our students’ work, which showcases their creativity and the skill and ability of our faculty who teach them at Fresno State.”
Todd Graves, the senior designer in Fresno State’s Office of University Communications won a Gold Addy for a brochure in behalf of Outreach Services. Graves’s design work also won Silver Addys for the Centennial Cuvée label for the Fresno State Winery; FresnoState Magazine, produced by the University Communications staff; and a Fresno State Alumni Association Top Dog Gala invitation.
“Welcome to our Second Century,” a video produced by videographer Randy Haar and other members of the University Communications team, received a Gold Addy in the Public Service Audio/Visual competition.
The Alumni Association won a Bronze Addy for a direct marketing campaign, “There’s no app for this: Fresno State football!,” created by association Executive Director Jacqui Glasener and Associate Director Peter Robertson and photographer Dalton Runberg.
The 31st annual Addys Awards Ceremony was held Friday, Feb. 24, at the Fresno Art Museum. Entries in the competition must meet national standards and all are judged by advertising professionals in other areas.