Marketing students ‘unofficially’ break cereal world-record

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Marketing students ‘unofficially’ break cereal world-record

A Fresno State team of marketing students completed what may be the world’s largest bowl of cereal – 3,333 pounds – on Wednesday, Dec. 12, amid a steady drizzle that could not dampen their spirits. The record is pending verification by Guinness World Records.

Starting at 1 p.m. at O’Neill Park on campus, the five-member team and a handful of volunteers took about 90-minutes to surpass the current record – a mere 2,200 pounds – set in 2007 by Kellogg’s South Africa in Johannesburg.

The students and four other teams in Dr. William Rice’s Marketing and Strategies 188 class will submit their claims to Guinness in London for the 4-6 week verification process. They are claiming the world’s largest chocolate mousse, dessert party, cup of lemonade, serving of salsa and, now, bowl of cereal.

Rice said it is the first time that multiple teams in a semester all completed their stated goals.

Several attempts have been made in recent years by Rice’s students and verified by Guinness with  the most recent in the past year: the World’s Largest Fruit Salad made in fall 2011 and the World’s Largest Smoothie made in spring 2012.

Student participants this semester are: