The March Match Up campaign raised $106,435 for the Student Cupboard, including the $50,000 seed donation by Fresno-based accounting firm Morse Wittwer Sampson, LLP that launched the drive March 1. Donations were received from individuals, organizations and businesses throughout the Valley during the 31-day campaign designed to generate interest from the recent March Madness basketball playoffs. Donors challenged each other by videotaping themselves tossing a basketball to their challengee, similar to last summer’s ALS Water Bucket pledge campaign. Those videos are available at http://bit.ly/MarchMatchupVideos. The campaign not only exceeded its $50,000 matching goal but donations are still coming in, said Mary Castro, wife of University President Joseph Castro, who spearheaded the drive. Fresno State alumni Chris Morse and Ken Wittwer joined her at today’s announcement at the Student Cupboard on campus: bit.ly/FS-MarchMatchupResultsVid. Press release: bit.ly/FSN-MayorMarchMatchUpWrap #FSMarchMatchup
