Students in Dr. William Rice’s Strategic Marketing unofficially broke the record for the world’s longest ice cream sundae with a 310-foot long creation Saturday, April 28. They will submit evidence to Guinness World Records for verification. Next, The Hip Chicks Marketing team from the same class will attempt to break the record of 308 wine bottles uncorked simultaneously. The event, called UnWINEd Central California, is at 7 p.m. Friday, May 4, at the wine-tasting venue Appellation: California (32749 Avenue 7) in Madera County. INFO: Sundae – Worlds-Longest-Ice-Cream-Sundae, wine – Unwinedcc.