Fresno State launches unified marketing campaign

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Fresno State launches unified marketing campaign

Fresno State Athletics in conjunction with University Advancement launched Monday its ‘Just the Ticket to Build Our Community’ marketing campaign, the first phase of a major University marketing mission aimed at connecting with the community and being more visible in it.

It also marks a unification between campus and athletics in line with University President Joseph I. Castro’s mission of having academics and athletics rise together.

The marketing campaign launched Monday with the release of the commercial featuring senior wide receiver Aaron Peck. The theme of the commercial encompasses three worlds: academics, athletics and the community and the relationship between all three.

“Being able to tie academics and athletics into a major awareness ticket and branding campaign was a ton of fun and a ton of hard work,” Fresno State Senior Associate AD Paul Ladwig said. “Many people from across campus and in the public sector spent numerous creative hours to pull this off. The campaign is bold and Aaron Peck is the real star.”

Every ticket the Red Wave purchases helps pay for the scholarships of Fresno State student-athletes. Eighty percent of Fresno State graduates stay right here in the Valley after graduation, impacting our local economy.

The marketing campaign will span across many avenues, not just commercials you see on television. The community will begin to hear it on the radio, see it on billboards, on posters, digital and newspaper ads, marquees on the east and west ends of campus and across social media platforms.

Misfit agency of Sacramento donated their time and energy to produce this first commercial of the campaign.

Additional stages of it will be released periodically throughout the year from both campus and athletics.

The 2016 fall academic semester opens on Monday, Aug. 22.

“Just the Ticket to Build Our Community” – Season tickets, mini plans and single-game tickets for the 2016 Fresno State football season are now on sale at GoBulldogs.com or by calling 559-278-3647. 940 AM ESPN Radio and 1600 AM ESPN Deportes is the official home of the Fresno State Bulldogs.